What are the common functions of Marketing Automation?

Some common functions or features of Marketing automation are:

• Email Marketing: Marketing Automation revolves a lot around reaching the prospective customers through targeted emails. Marketing automation software allows marketers to run, monitor and report email drip campaigns to specific market segment. All such softwares allow continuous monitoring and reporting to reduce risk of campaign failure.
• Lead Nurturing: Lead nurturing is the systematic process of converting a non interested customer i.e. a cold lead into a warm lead and finally into a hot lead that is ready to make a purchase.
• Social Media Targeting : Marketing Automation also helps marketers to capture the customers on social media through . Social analytics tools allow you to track what your audience posts across social platforms, as well as who shares your content and with whom they share it.
• Reporting: Lack of proper reporting was the most important reason for the failure of traditional marketing strategies. Marketing Automation comes to rescue with tools that give you the accurate analytics and detailed reports of the marketing campaigns through carious online channels.

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