Marketing automation and sales automation

Marketing Automation and sales automation go hand in hand; just, sales automation comes at the latter stage using the results and analysis of an automated marketing campaign. We can elaborate the connection between the two based on the buyer’s journey in the marketing and sales funnel. Scope of marketing automation involves engaging raw leads into viable leads which are then further nurtured to become active leads and finally MQLs or marketing qualified leads. These MQLs form the base of sales automation which then further nurtures the MQLs into opportunities and closes them into customers.

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