Importance of Marketing Automation

by SMEBOOK (admin) · October 8, 2020

Most of the business, both enterprise and SMEs, have shifted their focus from traditional product and service marketing to automated marketing and sales. All thanks to future focussed software companies like Oracle and HubSpot that have offered all in one software solutions for businesses to automate and improve their marketing and sales efforts. Marketing Automation is the need of the day for the businesses in below perspective:

  • Offers efficient use of resources- material and manpower and money
  • Better productivity with least efforts
  • High quality customer leads
  • Higher revenue and thus profitability
  • Automated and improved operations
  • Less chances of human negligence

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Importance of Marketing Automation

SMEBOOK is reinventing the management of tech companies’ assets by providing a matchmaking algorithm capable of recommending partnerships according to needs and interests.