How can a company monetize big data through productization?

In today’s world, every company operates on data. And every company wants its revenue to get bigger. Each data has its value, but insights gathered from this data can be even more valuable. Therefore, companies are trying to use each tool possible to grow their revenues. Data monetization can be achieved both ways. First, by focusing on internal data to improve a company’s productivity and operations; and second, by making data available to customers, thus resulting in creating new revenue streams.

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