Why is Marketing Automation used?
by SMEBOOK (admin) · October 8, 2020
Marketing Automation is very useful for the marketers to drive business through online channels like email campaigns, chatbots, social media, website visitors etc. A marketing automation software allows companies to capture customers through automated marketing messages. The basic purpose is to engage the online customer leads, nurture them and turn them into customers. Marketing automation also targets at achieving better customer loyalty through nurturing the existing customers through personalised communication like attractive offers, new product launches etc.