What is marketing automation?
by SMEBOOK (admin) · October 8, 2020
Marketing Automation is the process of automating the marketing efforts of a company by the use of set of software and tools specifically designed to streamline and conduct various marketing functions. Marketing Automation allows marketeers to identify potential customers base, turn them into qualified leads through personalised automated messages across email, web, social, and text and achieve customer success with minimal efforts.
SMEBOOK is reinventing the management of tech companies’ assets by providing a matchmaking algorithm capable of recommending partnerships according to needs and interests.