Email marketing vs. marketing automation
by SMEBOOK (admin) · October 8, 2020
Email marketing and marketing automation can be differentiated in terms of scope. While email marketing in only confined to running an email campaign to reach the prospective customer base, marketing automation provides the entire ecosystem where such email campaigns can be run, monitored and constantly analysed with proper reporting. The process of email marketing terminates as soon as the email campaign is complete while marketing automation is a never ending process.