Why is M-Commerce important?
by SMEBOOK (admin) · November 4, 2020
Businesses are aggressively adopting M-Commerce realising its potential in scaling up the business and keeping the business ahead of the curve. A few reasons businesses, specially online businesses, should invest in a M-Commerce strategy:
- Boost customer engagement
- Improve customer loyalty
- Increase in customer base
- Better shopping experience
- Reduced costs
- Supports personalised marketing campaigns
- Better productivity
- Increased profitability
- Gain competitive advantage
- Increased sales
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