How to build corporate innovation

by SMEBOOK (admin) · February 19, 2020

Corporate innovation attainment revolves around these 5 principals:

  1. Innovation Thesis- Corporate Innovation should be a well researched initiative and should be aligned to the company’s existing vision.
  2. Innovation Portfolio- a disruptive product portfolio must be set to cater the potential markets.
  3. Innovation Framework- A well defined business model should be crafted in line with the innovation thesis.
  4. Innovation Accounting- Innovation efforts must be supported with the right investment and must be measured through right metrics.
  5. Innovation Practice- the teams must validate both the attractiveness of the product to customers and the profitability of the business model.

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How to build corporate innovation

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