Big data main benefits
by SMEBOOK (admin) · April 13, 2020
Big data has many benefits to individuals and businesses. For individuals, personalised online shopping experience, and customised online entertainment along has improved their overall online experience. Along with this their social media experience is also enhanced due to personalised content based on big data analysis. On the business front, improved customer service, better competitive awareness, early identification and resolution of operational risks, improved efficiency and reduced operational costs are certain advantages big data offers to businesses.