Augmented analytics main benefits
by SMEBOOK (admin) · May 20, 2020
The benefits of augmented analytics are diverse and abundant as it offers clear, concise, complete, and distinct information from the raw data that would be somewhat difficult for marketing professionals to data analysts or scientists to gauge. It provides access and availability to the refined algorithms, methods, and analytical procedures that are hard for any average professional to perform. Business decision making heavily relies on data analysis, this business will only operate in profitability and stands positive if various facets from the data are considered and used. This makes it imperative for businesses to shift from traditional analytics to augmented analytics.